Chaithanya Pillai
Brand Identity Designer & Art Director from Mumbai
Hello! I specialise in art direction, brand identity and packaging - creating visual systems that aren't just aesthetically pleasing but also strategically built to scale, communicate and last.
Outside of work I make music, travel even when I can't, win some and lose some sports, play pretend with my nephew, attempt a 1000 piece puzzle with unwavering commitment and am currently losing a battle with my houseplants.
Work
2022 - Present
Art Director
Freelance
2016 - 2022
Associate Creative Head
The Glitch
2015 - 16
Visual Designer
Freemont Digital
Experience
Over the past 11 years I've worked across the full spectrum of brand building - from logo and identity systems to packaging, brand guides, digital, print, and on-ground. I've worked with brands like TCS, HUL, Lenovo, NCPA, and Tea Trunk across sectors including tech, beauty, finance, FMCG, arts, and culture.
From 2016 to 2022 I was at The Glitch - one of India's leading creative agencies, acquired by WPP - where I grew into the role of Associate Creative Head, leading a team of 15 designers across brand identity, packaging, campaign work, and large scale events including Lakmé Fashion Week.
Since 2022 I've been freelancing independently, deliberately choosing to focus on the work I find most meaningful - brand identity and packaging for clients who want thinking, not just execution. Oh and yes, my work has been recognised with two NY Digital Gold Awards which feels pretty good too.